Challenge
Years ago, when CASCO started making custom grill covers for exclusive grill manufacturers, we realized that there was a large untouched middle market, filled with consumers who simply wanted to protect their grill investment. Although the grill didn’t cost thousands like the high-end stainless steel version, it was still a valued investment. Customers wanted a cover to protect their grills.
Solution
We decided to conduct consumer focus groups to identify important cover features. We then incorporated those product ideas and developed a line of durable, universal fit grill covers – just what the middle market customer wants. We have expanded the line to include fire pit, furniture, and log rack covers. Customers choose Casco outdoor covers due to the quality craftsmanship and product warranty. With CASCO outdoor covers, customers know they will enjoy their outdoor living space for years to come.
“Recently, I bought a new Napoleon gas grill. The Casco Premium Ultra cover from my old Weber Genesis did not fit the new grill. However, it still looked like new after at least ten or eleven years. (We keep the grill out all winter and grill at least once a week.) The long life of the Casco cover inspired me to seek out Casco to get a cover for the new grill. The new cover has attachments to secure it on the new grill. …It’s a durable fabric to last year round in all elements…I will recommend Casco to all my friends for their grill covers.”
Joe Briski, Coldwater, OH
